AN INEVITABLE SUCCESS

The last discouraging adventure of Blue and Joy

OCTOBER 8th – NOVEMBER 9th

Ten years ago, two comic book characters named Blue and Joy made their debut in a T-shirt shop in the Gothic Quarter of Barcelona. They had been created by the minds of two advertisers, Fabio La Fauci and Daniele Sigalot. Fauci and Sigalot had become fed up of delivering positive and aspirational messages through their ads. Together, they created these two characters, imbuing then all the real creativity and emotion that they were unable to use in their advertising jobs. Blue and Joy were doomed to persevere through discouraging adventures without happy endings, a message juxtaposed from that of commercial advertising.

After the characters’ debut, La Fauci and Sigalot, along with Blue and Joy, began an artistic career that took them to exhibitions in all the mail European capitals and eventually all over the world. As years went by, the artists’ body of work and the style continued to grow and develop. Eventually, the artists were able to quit their jobs in advertising to focus on art full-time.

Their style evolved over time, resulting in a departure from the original comic-style in favor of more profound artistic statement. The only thing that remained of the characters Blue and Joy was the name which the two artists took on as a their own artistic pseudonym.

The artists, now free of the characters that brought them their original popularity, became known as “Blue and Joy”. They moved to Berlin, where they opened a studio and named it “La Pizzeria”. La Pizzeria is a tongue-in-cheek reference to Italian stereostypes. Such humor and irony continues to be pervasive them in the duo’s work,

At La Pizzeria, the duo created more and more artwork, eventually reaching the walls of the Triennial Museum in Milan, the Freedom Tower Museum in Miami, the Royal Palace of Naples and the Church Saint Matthew where they gave life to the installation known as “The Angel of God”, a very complex work that saw the interaction of three massive mosaics made of mirrors, a sun ray entering form the rose window of the church and the rotation of earth.